strategic direction

VISION

Supporting the global automotive industry with state of the art fastener technology and services.

BUSINESS CONCEPT

Bulten shall:

  • be the leading business partner and the most cost-effective supplier of fasteners and services to the automotive industry.
  • with empowered and dedicated people continuously develop its full service concept and actively launch innovations.
  • develop long-term relations based on professionalism and good business ethics.



STRATEGIC FOCUS AREAS


Organic growth

During 2015, Bulten has grown stronger than the market in average with an organic growth of around 11.6%. This should be compared with the average growth in the automotive industry in Europe that is estimated at around 3.8% by LMC Automotive, weighted for Bulten’s business exposure.

Bulten has a clear focus on organic growth in Europe and in the emerging countries Russia and China. During the last years, Bulten has signed several new significant contracts, mainly within the frame of the FSP concept. In Russia there is a lot of interest from potential new customers and in China the start-up of several new contracts is ongoing. The prospects for Bulten to grow organic on the global automotive market are continued good.

Besides the organic growth strategy, Bulten also sees opportunities for growth through acquisitions or joint ventures. Bulten currently has joint ventures in both the UK and Russia and has good experience of entering new markets in this way.

Preferred Full Service Provider

Bulten is one of few European fastener producers with comprehensive know-how and many years of experience of supplying full service solutions for OEMs. Bulten’s growth strategy will be fulfilled by continue offering full service solutions globally for OEMs.

Bulten shall be a preferred full service provider and provide everything from development, production and logistics to final delivery at the customer’s assembly line. This has been a successful concept and the strategy is to continue developing the business in this direction. Already today Bulten’s contract portfolio consists of approximately three quarters full service contracts and the share is expected to increase.

Competitive cost structure and geographic proximity

Bulten’s strategy is based on offering competitive products and services. This will be achieved by having advanced production processes at low costs with geographical proximity to the customer. Bulten is constantly working to retain its expertise and must offer its customers the best possible quality at the best possible price.

Innovative and technologically advanced products

The innovative and technologically advanced products which Bulten produces based on licenses and OEM technology are all intended to reduce the total cost of fasteners including among others costs related to production and assembly.

Part of Bulten’s strategy is to constantly develop the innovative and technological know-how needed to create new products together with customers, thus offering improved and more cost-effective solutions to OEMs.


Head office

Bulten AB
Box 9148
400 93 Gothenburg, Sweden

Visitor's address:
August Barks gata 6A, Gothenburg
SWEDEN

Tel: + 46 31 734 59 00
Fax: + 46 31 734 59 39